Alistair Norris, Clarissa Edeline Yu, Wong Eng Geng
Brief
Despite the vast potential of Web3, only about 1% of ApeCoin holders currently engage in the Decentralised Autonomous Organisation (DAO)’s governance. This gap presents an opportunity to activate the broader community and drive more inclusive, community-led impact.
Design a resource bank and video series that would motivate and equip ApeCoin holders to take a more active role in governance, from crafting stronger proposals to making informed voting decisions.
Project Description
An initiative that demystifies DAO governance for ApeCoin holders unfamiliar with decentralised decision-making. The project included crafting a series of concise, animated videos that break down the fundamentals of DAO participation.
Guided by animated 3D Ape models, the videos explore core topics such as 'Why should I participate?', 'What impact can I have?', or 'How do I submit a proposal?', helping lower the barrier of entry to navigating DAO governance.
Lowering barriers to Web3 participation for the wider ApeCoin community.
As interest in Web3 grows, DAOs are emerging as tools for decentralised collaboration and innovation. Yet for many holders, especially newcomers, the mechanics of DAO participation remain unclear and inaccessible. Technical jargon, unfamiliar governance structures, and a lack of approachable guidance often prevent well-intentioned members from getting involved.
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Crafting a clear & visually rich knowledge base to enable confident DAO participation.
The video series acts as a structured, user-friendly resource hub for ApeCoin DAO members. Designed to guide users through each step of the proposal process, it offers practical tips on crafting clear titles, structuring content effectively, using visuals for impact, and engaging the community for meaningful feedback.
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Laying the groundwork for a culture of active DAO participation & community advocacy.
By lowering barriers to participation, this project helps to build an inclusive governance culture where every voice can influence the DAO’s future.
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