Alistair Norris, Clarissa Edeline Yu, Wong Eng Geng
Brief
Revamp & modernise The Egyptian Baker's brand identity while staying true to the bakery's Egyptian roots.
Project Description
The Egyptian Baker, a local bakery, is celebrated for its bespoke cakes and authentic Egyptian desserts, but the brand’s visual identity was ready for a refresh—one that would capture the depth and warmth of Egyptian culture.
Tasked with a full rebrand, we worked closely with the bakery team to craft an identity that feels modern yet honourably rooted in tradition, making every interaction with the bakery a reminder of its rich cultural heritage.
Rebranding a neighbourhood bakery rooted in Egyptian tradition.
Nestled in Telok Blangah House, The Egyptian Baker is a humble local bakery serving pastries and delicacies from around the world, rooted in traditional Egyptian recipes. The bakery sought to refresh its brand identity into something more iconic and instantly recognisable.
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Crafting a visually memorable brand that blends rich heritage with modern appeal.
The new visual identity features a sophisticated fusion of ancient Egyptian motifs with a contemporary edge. Key elements include a stylised illustration of an Egyptian cat—a symbol of grace and history—paired with a palette of vibrant pink & red hues. This cat illustration is woven throughout the brand’s visuals, creating a distinctive, memorable symbol that sets The Egyptian Baker apart.
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Building an iconic local brand with cultural pride.
The rebrand also includes textured backgrounds and intricate patterns inspired by traditional Egyptian art. These elements lend an artisanal feel to the bakery’s packaging, reinforcing the connection between heritage and handcrafted quality. The outcome is a visually layered brand that feels authentic and resonant, inviting customers to enjoy a piece of Egyptian culture with every treat.
This rebrand transforms The Egyptian Baker into a modern icon that celebrates Egypt’s culinary artistry and cultural pride. With a refined brand identity that honours its heritage, The Egyptian Baker is set to continue growing as a beloved fixture in the community, bringing its story and flavours to a wider audience.
